Accurate digital marketing measurement

It helps to provide an in-depth understanding of how users can make use of your website to inform wider marketing and business decisions.

With our outcomes-focused strategy, we ensure that our paid media, SEO and Conversion Rate Optimisation (CRO) teams fully understand your business goals while helping to create and implement strategies with exceptional results – so that we can be the safe pair of hands that guides you to success.

Putting privacy first

As the tracking and measurement landscape continues to evolve, a privacy-first approach is a must.

We’ll support you by using Google Analytics 4 (GA4) and ensure that your users’ cookie consent choices are honoured.

By taking advantage of Google’s consent mode and working with your consent management system, we’ll make sure that you only collect users’ data when they have explicitly consented.

Our team’s experience also lends itself to Matomo and Fathom Analytics – meaning that no matter which solution you have chosen, Fountain can help future-proof your measurement.

Data-driven analysis

Our approach supports a range of industries, initially doing a gap analysis to understand what is currently being measured and what could be measured. This helps to enhance the flow of analytical data from your website and ad platforms to CRMs such as HubSpot and Salesforce.

And this goes for measuring beyond just a simple lead or form fill – we use data to understand lead quality, progress through the sales process, and ultimately understanding which activity leads to a sale, revenue, and/or profitability for your business.

Simply put, expertly done

Our attention to detail means that we’ll get as close as we can to accurate measurement, without bombarding you with meaningless jargon.

We can talk directly to your developers but also lay out key actions and priorities in a way which is accessible to all members of your marketing team.