Our Knowledge
Knowledge is like a good story, it should always be shared.
Learn all the latest news, events, and insights from the team at Fountain.
The importance of forecasting – how to minimise waste from the outset.
To build trust and communication between marketing and your key stakeholders, accurate forecasting is the key.
The importance of SEO for the Grocery Industry.
Getting to the top of Google is hard; competition is fierce in all industries but none more so than within the grocery sector.
Do you have the best SEO and PPC strategy for 2022?
Following the near-constant disruption of 2021, it looks likely that 2022 will bring both challenges and opportunities for businesses and consumers.
Shifting marketing and consumer trends in retail and e-commerce for 2022.
We discuss some of the key changes and challenges that retailers will face over the coming years, to ensure they meet both consumer and shareholder expectations.
The demise of 3rd party Cookies.
Since the start of 2020, when Google announced the upcoming change to cookies in Chrome, our team has conducted in-depth research.
Google Cookie Update.
As of May 2018, GDPR came into effect to protect user data. This changed how we store and use data, and the laws mean you can get fined.
Facebook tracking and the Apple iOS 14.5 update.
We explain what the release of Apple iOS 14.5 means for your business, what you can do to rectify these changes, and what we’re doing for our clients.
What Drives Online Searches? And How Knowing This Can Improve ROI.
Knowing the motives of your audience is key in search engine paid marketing ads and SEO.
Google’s New SEO Update: Their Most Important Yet?
The reason that Core Web Vitals are so important is that Google announced that they will be releasing an algorithm update focused on Core Web Vitals in May 2021.
Our SaaS marketing strategy helped Trade Extensions triple in size
Read our proven Digital Marketing strategy for SaaS/Software marketers.
How to Take Market Share When the Competitive Landscape is Getting Crowded.
As more businesses in your sector strengthen their digital position in response to radical changes in consumer behaviour brought by the pandemic, the competitive landscape is getting crowded.
How to fine-tune an effective digital marketing strategy for SaaS.
Marketing SaaS can be quite different from marketing B2B eCommerce and other types of B2B lead generation.
