Our Knowledge
Knowledge is like a good story, it should always be shared.
Learn all the latest news, events, and insights from the team at Fountain.
You’re about to lose all your data. Unless you implement GA4. Now.
To help our clients, we’ve recently put together a GA4 FAQ guide that covers off all of your burning questions about GA4.
Are you taking your performance to the max?
Designed to complement keyword-based Search campaigns or to replace Smart Shopping, Performance Max utilises all Google channels.
Brands are missing out on sales – don’t let it be yours.
Grocery ecommerce may be thriving, but many brands could still be missing out on sales because their products are not discoverable to shoppers.
Digital marketing – Bringing certainty to consumers in an uncertain world.
We have all felt the impact of inflationary pressures these past few months, and it is one of the main topics of conversation amongst consumers.
What’s in a name?
When it comes to brands changing their name, it can happen for a myriad of reasons. And for some, it may not be smooth sailing.
Never trust a company that has a ping-pong table.
Having a ping-pong table isn’t enough to make somewhere a great place to work, nor is organised Friday drinks or free fruit.
The importance of networking.
Networking and business events can be painful; awkward silences, vacant looks and the inevitable repetition of who you are, where you’re from and what you do.
Futureproofing your measurement – what to implement.
If you work in digital marketing, you’re probably aware of the need to “futureproof measurement” – but how do you do this? And how do you get started?
GA4: Frequently Asked Questions.
We’ve put together a list of our clients’ commonly asked questions in response to Google sunsetting UA on 1 July 2023 to help everyone get ready for the shift.
Future of Measurement.
Our Senior PPC Consultant, Gemma, talks about how businesses can continue to measure when Google remove cookies on 1 July 2023.
5 clear steps to achieve your sustainability goals.
In this article, we give you 5 clear steps that your business can follow to respond in a bold and appropriate way to the climate emergency.
From Carbon to Cookies: Assessing the e-commerce marketing landscape in 2022 & beyond.
We all know that online shopping shifted dramatically in the last two years as consumers were almost forced to go online to get access to retailers and brands.
