Our Knowledge
Knowledge is like a good story, it should always be shared.
Learn all the latest news, events, and insights from the team at Fountain.
Why I stopped optimising for keywords.
Optimising for keywords is second-rate SEO. You optimise for the person – the keywords just point you in the right direction.
How to pull off your project management – top tips & tools.
As project managers, it’s essential for us to make sure we keep tabs on what’s happening on our projects at any given time.
Are TikTok and Instagram really going to usurp Google for search?
Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own data.
Should you be using TikTok?
TikTok is very much the social media platform of the moment, and is considered the go-to place to reach the Gen Z demographic.
Every business needs strategy, but it’s not as complicated as it sounds.
The key theme of Business Growth is strategy. It’s widely accepted that to run a successful business, you must have a ‘strategy’.
Subscriptions – should you sign up?
By baking in solid strategy and being creative with planning, businesses can get into a great position when the financial corner turns.
Are you ready for Digital Marketing Measurement in 2023?
There is still so much uncertainty about the changes to digital marketing measurement and tracking coming up in 2023.
The power of brand.
Ever-present and unwavering, a brand is key to a business weathering constantly changing markets and withstanding macro-economic influences.
You’re about to lose all your data. Unless you implement GA4. Now.
To help our clients, we’ve recently put together a GA4 FAQ guide that covers off all of your burning questions about GA4.
Are you taking your performance to the max?
Designed to complement keyword-based Search campaigns or to replace Smart Shopping, Performance Max utilises all Google channels.
Brands are missing out on sales – don’t let it be yours.
Grocery ecommerce may be thriving, but many brands could still be missing out on sales because their products are not discoverable to shoppers.
Digital marketing – Bringing certainty to consumers in an uncertain world.
We have all felt the impact of inflationary pressures these past few months, and it is one of the main topics of conversation amongst consumers.
