Our Knowledge
Knowledge is like a good story, it should always be shared.
Learn all the latest news, events, and insights from the team at Fountain.
Optimising towards lead generation is throwing your money away.
The most effective marketing is where you are optimising towards the same goal for which you are measuring success.
Google delays cookie deprecation – don’t let that delay your GA4 setup.
Despite the tech giant’s delay in the deprecation of third-party cookies, advertisers shouldn’t delay preparations for a cookieless future.
Top 5 SEO mistakes to avoid this Black Friday.
Here are 5 key mistakes that marketers make and the reasons why you shouldn’t do the same this Black Friday.
SEO in the Real World: Licensed & Restricted Industries.
If you are considering an SEO strategy for your brand within a Licensed and Restricted Industry, here are some tips to help you.
Emerging trends in the world of Paid Media.
There are two key emerging trends in the Paid Media industry that we’re adopting here at Fountain.
Performance Max – After the Honeymoon.
Google has just wrapped up the migration of Smart Shopping campaigns to Performance Max, so now that it’s being imposed on us – how has the campaign type lived up to the promises?
Journey to SEO.
If you’re reading this and think the world of SEO could be for you, read Eloise’s three top tips here!
Your dream as an Office Manager is to buy local!
Fountain has always encouraged others, from its staff, partners, and clients, to use its business to make a real positive impact for the planet.
Don’t fight Google!
Google products and algorithms have transformed, taking us into a whole new world. Bid strategies are no longer focused solely on what people are typing into search engines, but their entire online experience.
Why I stopped optimising for keywords.
Optimising for keywords is second-rate SEO. You optimise for the person – the keywords just point you in the right direction.
How to pull off your project management – top tips & tools.
As project managers, it’s essential for us to make sure we keep tabs on what’s happening on our projects at any given time.
Are TikTok and Instagram really going to usurp Google for search?
Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own data.
