Our Knowledge
Knowledge is like a good story, it should always be shared.
Learn all the latest news, events, and insights from the team at Fountain.
Performance Max – After the Honeymoon.
Google has just wrapped up the migration of Smart Shopping campaigns to Performance Max, so now that it’s being imposed on us – how has the campaign type lived up to the promises?
Journey to SEO.
If you’re reading this and think the world of SEO could be for you, read Eloise’s three top tips here!
Your dream as an Office Manager is to buy local!
Fountain has always encouraged others, from its staff, partners, and clients, to use its business to make a real positive impact for the planet.
Don’t fight Google!
Google products and algorithms have transformed, taking us into a whole new world. Bid strategies are no longer focused solely on what people are typing into search engines, but their entire online experience.
Why I stopped optimising for keywords.
Optimising for keywords is second-rate SEO. You optimise for the person – the keywords just point you in the right direction.
How to pull off your project management – top tips & tools.
As project managers, it’s essential for us to make sure we keep tabs on what’s happening on our projects at any given time.
Are TikTok and Instagram really going to usurp Google for search?
Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own data.
Should you be using TikTok?
TikTok is very much the social media platform of the moment, and is considered the go-to place to reach the Gen Z demographic.
Every business needs strategy, but it’s not as complicated as it sounds.
The key theme of Business Growth is strategy. It’s widely accepted that to run a successful business, you must have a ‘strategy’.
Subscriptions – should you sign up?
By baking in solid strategy and being creative with planning, businesses can get into a great position when the financial corner turns.
Are you ready for Digital Marketing Measurement in 2023?
There is still so much uncertainty about the changes to digital marketing measurement and tracking coming up in 2023.
The power of brand.
Ever-present and unwavering, a brand is key to a business weathering constantly changing markets and withstanding macro-economic influences.
