Our Knowledge
Knowledge is like a good story, it should always be shared.
Learn all the latest news, events, and insights from the team at Fountain.
Football and Marketing Part 1: Data vs ‘The Eye Test’.
Football (and sports in general) has undergone a similar statistical renaissance to marketing over the last couple of decades.
Convert more visitors into customers with CRO.
Conversion rate optimisation (CRO) can be a powerful tool to understand more about your customers and increase the value of your website traffic.
Happy employees equal a happy business.
At Fountain, we believe effective and visible wellbeing policies are equally important to ensuring business success as implementing complex strategies.
Google Search Ads for charities.
As a non-profit, you can apply to Google for a whopping $10,000.00 per month in FREE Google Ads spend.
The impact of private search engines on both users and advertisers.
Over the last few years, customer privacy has become a huge discussion point for online search engines.
Get ready for retail peak.
We guide you through how to prepare your campaigns and make sure they are working at their full potential before the peak season kicks in.
What is technical SEO, and why would you need it?
Technical SEO as a bit like the foundations of a building – if the foundations are built poorly, eventually the building will fall down.
Optimising towards lead generation is throwing your money away.
The most effective marketing is where you are optimising towards the same goal for which you are measuring success.
Google delays cookie deprecation – don’t let that delay your GA4 setup.
Despite the tech giant’s delay in the deprecation of third-party cookies, advertisers shouldn’t delay preparations for a cookieless future.
Top 5 SEO mistakes to avoid this Black Friday.
Here are 5 key mistakes that marketers make and the reasons why you shouldn’t do the same this Black Friday.
SEO in the Real World: Licensed & Restricted Industries.
If you are considering an SEO strategy for your brand within a Licensed and Restricted Industry, here are some tips to help you.
Emerging trends in the world of Paid Media.
There are two key emerging trends in the Paid Media industry that we’re adopting here at Fountain.
