Our Knowledge
Knowledge is like a good story, it should always be shared.
Learn all the latest news, events, and insights from the team at Fountain.
Has the digital world affected advertisers’ creativity?
Advertising no longer captures the national imagination, nor is it as effective at making “brands famous”, like it used to.
Imposter syndrome – What lies beneath.
Our co-founder, Rob Morley, shares a rundown of the key takeaways from his Imposter Syndrome webinar.
Accessibility & SEO.
Accessibility is often overlooked – not because people don’t care, they do, they just don’t know the daily challenges someone with disabilities may be up against every day.
Traditional vs Digital PR: What’s the difference?
We recently had the pleasure of hosting the Norfolk Women’s Marketing Network at our headquarters in Norwich.
How User Generated Content is changing Digital Marketing.
We all know about the rise of TikTok in recent years and the proliferation of video content across social media platforms.
Augmented Reality in the ever-changing ad world.
Augmented reality (AR) is the integration of visual, auditory, and other sensory information with the real world, therefore allowing brands to create rich and unique experiences for consumers to access.
Bard vs. ChatGPT – What’s it all about?
In this video, Jake Surrey, our Head of Digital in Canada, shares his thoughts on Google’s response to ChatGPT.
Google’s AI powered Bard – A response to ChatGPT.
For the first time in years, Google could have realistic competition following talks of integrating Open AI’s ChatGPT into the Bing search engine. As a result, they have acted quickly, announcing the launch of their own AI powered chatbot – Bard.
How To Use Schema Markup For SEO If You Have An E-Commerce Site – Part 2.
The idea of something able to make decisions based on learning, as opposed to relying on the (potential) errors of the human programmer has limitless and transformative capabilities on humanity.
Stability through growth: How brands can withstand an economic downturn.
Many businesses are going to start feeling the squeeze. Here, we break down the key corner stones of a digital growth strategy.
Shopper decisions are evolving – is your brand well-equipped for the change?
Check out our video to find out more about the factors driving shopper decisions today in a post-pandemic world.
How To Use Schema Markup For SEO If You Have An E-Commerce Site.
In this blog post, we’ll discuss what schema markup is and why it’s important for SEO on e-commerce websites.
