Our Knowledge
Knowledge is like a good story, it should always be shared.
Learn all the latest news, events, and insights from the team at Fountain.
GA4: Hot Potato, Oven Gloves.
GA4 is a digital marketing hot-potato. We tackle some practical steps to help you get migration ready and share resources to get your started. Let this article be your oven gloves.
Ladybird Guide to Digital Media.
Digital marketing and brand marketing have a lot in common. They both aim for the same results, follow similar processes, and share the same mindset.
AI in Digital Marketing.
AI can certainly be impressive. But whilst there are opportunities that can boost your marketing, there are also limitations.
How ChatGPT will influence marketing in the future as it stands in March 2023.
As technology continues to advance, the way that businesses market their products and services is also evolving.
Has the digital world affected advertisers’ creativity?
Advertising no longer captures the national imagination, nor is it as effective at making “brands famous”, like it used to.
Imposter syndrome – What lies beneath.
Our co-founder, Rob Morley, shares a rundown of the key takeaways from his Imposter Syndrome webinar.
Accessibility & SEO.
Accessibility is often overlooked – not because people don’t care, they do, they just don’t know the daily challenges someone with disabilities may be up against every day.
Traditional vs Digital PR: What’s the difference?
We recently had the pleasure of hosting the Norfolk Women’s Marketing Network at our headquarters in Norwich.
How User Generated Content is changing Digital Marketing.
We all know about the rise of TikTok in recent years and the proliferation of video content across social media platforms.
Augmented Reality in the ever-changing ad world.
Augmented reality (AR) is the integration of visual, auditory, and other sensory information with the real world, therefore allowing brands to create rich and unique experiences for consumers to access.
Bard vs. ChatGPT – What’s it all about?
In this video, Jake Surrey, our Head of Digital in Canada, shares his thoughts on Google’s response to ChatGPT.
Google’s AI powered Bard – A response to ChatGPT.
For the first time in years, Google could have realistic competition following talks of integrating Open AI’s ChatGPT into the Bing search engine. As a result, they have acted quickly, announcing the launch of their own AI powered chatbot – Bard.
