Our Knowledge
Knowledge is like a good story, it should always be shared.
Learn all the latest news, events, and insights from the team at Fountain.
GA4 FAQ, June 2023 Update.
In less than a month, UA will stop collecting traffic and in its place is GA4. This is an updated article from our last FAQ post in April 2022.
Ladybird Guide to Digital Media.
We’re letting you into the world of digital media, break down barriers and show that it’s not as hard to understand as it may at first seem.
CRO and UX – united, they are stronger.
Conversion Rate Optimisation (CRO) and User Experience (UX) are commonly discussed in relation to website performance. Although they share similarities just how different are they?
Google’s Big Announcement. Introducing SGE – Search Generative Experience.
The biggest change in search is coming. What is Google up to? And what do we think it’s going to mean to you?
Learning Days at Fountain: Empowering Growth and Success.
We believe that continuous learning is the key to staying ahead of the game in the fast-paced world of marketing.
It’s the Final Countdown: UA to GA4 Migration.
Horrible red banner message? Big flipping countdown on your Google Analytics no matter where you click? Don’t panic!
Start your brand afresh with GA4.
Not another GA4 webinar.
How technical SEO can impact conversion rates.
Technical SEO looks at optimising your website’s code for optimum performance and, when done right, can even lend itself to improved conversion rates.
GA4: Hot Potato, Oven Gloves.
GA4 is a digital marketing hot-potato. We tackle some practical steps to help you get migration ready and share resources to get your started. Let this article be your oven gloves.
Ladybird Guide to Digital Media.
Digital marketing and brand marketing have a lot in common. They both aim for the same results, follow similar processes, and share the same mindset.
AI in Digital Marketing.
AI can certainly be impressive. But whilst there are opportunities that can boost your marketing, there are also limitations.
How ChatGPT will influence marketing in the future as it stands in March 2023.
As technology continues to advance, the way that businesses market their products and services is also evolving.
