Our Knowledge
Knowledge is like a good story, it should always be shared.
Learn all the latest news, events, and insights from the team at Fountain.
WE NEED TO TALK ABOUT SGE
There are big changes afoot in search engines. Your brand needs to take action. SGE stands for Search Generative Experience. It’s a new way of displaying search results, using AI to summarise information, that will change the look and feel of Google – and the way that people use it, forever.
Don’t panic, no-one panic. It’s reactive PR time. (Part one)
Seen an article from your dream publication you wish would mention your brand and wondered how your competitors have been featured as an “expert”? The answer, reactive PR.
Website migrations & the impact on your SEO.
Site migrations are necessary for many reasons – from rebranding to simply requiring a ‘bit of a refresh’ to updating an outdated website.
Time to give remote working the Boot(s)?
Imagine, if you can, a time when a virus shuts down the workplace as we know it, and businesses had to scramble to set up their teams to be able to work from home full time.
Got every drop out of your ’23/24 budget?
Got every drop out of your ’23/24 budget? Katie Trout, Senior Account Director says use it or lose it!
Corrr Google, that’s a big update.
It’s that time again. Google has announced its first core update of 2024 and it looks like it’s going to be a biggy.
Designing for the Future: How AI Can Supercharge Creativity.
As a designer, I’ve had my fair share of doubts about AI creeping into the creative world. Is it a helper or a threat?
AI in Digital Marketing: The evolution of ChatGPT.
AI continues to evolve. OpenAI’s large language model, ChatGPT, has a new version: 4.0! To test its evolution, we wanted to see how it would react to the same prompt given to 3.5…
Generative AI – Where we are now
Performance Max leverages AI in a way that revolutionised how ad assets are created and managed.
Amazon Ads – Like the old days of PPC (sort of)
Cast your mind back to a time where you were making manual bid adjustments in Google Ads – daily.
DMA vs. Google: How it Affects Your Business
User trust and privacy compliance – expect big, rapid changes in 2024. What steps does your business need to take to meet regulations but retain marketing insights?
Unleash Productivity
Beyond the office walls, imagine a world where streets, shops, and parks embrace the paw-sitive perks of a dog-friendly lifestyle. Join me in shaping this revolution, unlocking happiness and brand loyalty along the way.
