How video can supercharge your PPC campaign

If you’re running a PPC campaign, you already know how important it is to get the right attention.

But in a world flooded with content, how do you stand out? The answer could be simpler than you think: video. Adding video to your PPC strategy doesn’t just increase engagement—it transforms how your audience interacts with your brand.

In this guide, co-written with the team at video production company Trendy Grandad, we’ll explain how video can supercharge your PPC campaigns and deliver better, more measurable results.

Why Video Should Be Part of Your PPC Strategy
It’s no secret that video performs well across the web. But for PPC, it’s an absolute game-changer. Here’s why:

Instant Attention

Video grabs your audience’s attention in a way static ads can’t. The moving visuals and audio make it far easier to stand out from the noise. Plus, the dynamic nature of video makes it more engaging and harder to ignore.

Clarifies Your Message

Video helps tell your story, explain your product, or solve a problem in a way that text or images can’t quite match. It adds clarity and makes your offering more relatable, helping customers understand exactly what you’re selling and why it’s valuable.

Proven to Increase Conversions

It’s not just about engagement—video has a direct impact on conversions. In fact, including video in your PPC ads can boost conversion rates by up to 80%. When a visitor can see your product in action or hear real customer stories, it builds trust and makes them more likely to take action.

Where to Use Video in Your PPC Campaign
Not all video is created equal, so how you use it in your PPC strategy matters. Here’s how to leverage video in the most impactful ways:

1.⁠ ⁠Social Media Video Ads
Platforms like Facebook, Instagram, and YouTube offer a great opportunity to run video ads that target your audience with precision. Users are more likely to engage with video content, especially when it’s short, snappy, and easy to digest.

Tip: Keep your videos brief and get to the point quickly. Users scroll fast, so you need to capture attention within the first few seconds.

2.⁠ ⁠Video Retargeting Ads
Retargeting is one of the most effective strategies for converting visitors who have shown interest but haven’t yet taken action. Video in these ads can help remind them why they were interested in the first place and encourage them to finish the purchase.

Tip: Use video to address pain points or highlight limited-time offers to nudge users toward making that final decision.

3.⁠ ⁠Video on Landing Pages
Adding video to your landing pages is a proven way to increase conversion rates. A well-produced video can explain your value proposition, showcase your product, or provide customer testimonials—all of which help build trust and drive action.

Tip: Try embedding a short product demo or customer story to create a more personal connection and show how your offering solves a real problem.

4.⁠ ⁠YouTube Ads
If your PPC campaign includes YouTube, video is the star of the show. YouTube ads give you the chance to reach millions of people, and with the right targeting, you can ensure your message is seen by those who matter most.

Tip: Use skippable ads that allow viewers to skip after a few seconds, but make sure your hook is strong enough to get them to stay for the full message.

The Importance of High-Quality Video Production
The key to making your video truly effective lies in professional-quality production. Low-quality videos can damage your brand’s reputation and cause potential customers to disengage before they’ve even had a chance to connect. When it comes to high-quality video production, it’s crucial to pay attention to all aspects, including filming equipment, lighting, editing, script, and storyboard creation. Post-production elements like graphics, effects, and animation also play a vital role in elevating the final product. While these factors may vary depending on your budget, it’s important not to overlook them—these details can be the difference between a campaign that resonates and one that falls flat.

That’s where video production company Trendy Grandad comes in. Their expertise can help bring your vision to life, ensuring that every video aligns with your brand’s message and looks polished and professional.

Video isn’t just an add-on to your PPC strategy—it’s a powerful tool that can drastically improve your campaign’s performance. Whether you’re using video in social ads, retargeting, or on landing pages, it has the potential to increase engagement, build trust, and drive conversions.

If you’re ready to get started with high-quality video for your PPC campaigns, reach out to video production company Trendy Grandad. They’ll help you create videos that truly resonate with your audience and make your PPC campaigns more successful.