Don’t panic, no-one panic. It’s reactive PR time. (Part one)

Ever seen an article online from one of your favourite publications, and your competition are mentioned as “experts”?

Perhaps you’ve wondered how much they had to pay to be referred to as an “expert”? Or even who they had to pay? Well, what if I told you that you could be featured as an expert, without the need to pay the hefty advertorial fee.

The answer, reactive PR.

Reactive PR

“But what exactly is reactive PR?” I hear you ask. Reactive PR, as the name alludes to, refers to Digital PR that is reactionary to journalists’ requests, current trends, and events.

Journalists send out hundreds of requests a week for “expert commentary and advice” to support their articles, whether it be a gardening expert, a medical professional or image requests, publications require credible sources to use and cite within their articles.

That’s where we come in and position your brand as the said experts.

Need for speed!

Reactive PR is a fast-paced environment, with journalists often requiring expert commentary at the drop of a hat. This is why speed is a crucial component for reactive PR. At Fountain, we constantly monitor journalists requests and ensure that we jump on any opportunities suitable for our clients as soon as they land in our inboxes.

We always recommend that our clients try and stay ahead of the game when it comes to reactive PR, by staying up to date with the latest industry specific trends and current events.

As well as encouraging our clients to stay on top of the trends and events, we encourage that our clients create what we call a “comment bank”.

A comment bank refers to a bank of pre-populated commentary from our clients that we have on hand to send to journalists. Whether it be repurposing blog content, or the creation of new content around specific themes and events, a comment bank is crucial for ensuring success with reactive PR, as well as reducing the chances of us emailing you at 5pm with a journalist request due at 9am the following day!

Relevancy is king

As much as we’d love to jump on all commentary requests for our clients, believe me we would, relevancy plays a huge role in the success of reactive PR.

At Fountain, we pride ourselves for understanding the ins and outs of our clients, and this understanding is crucial for reactive commentary and PR.

That is why we hand select the very best opportunities for our clients, from leading publications within their sectors and industry. Allowing our clients to showcase their expertise and experience within their industries, where establishing their brand as a thought leader really matters!

E-E-A-T

Reactive PR is often the missing puzzle piece in establishing E-E-A-T (Experience, Expertise, Authoritativeness & Trustworthiness.) Being featured as an expert not only increases your brand awareness, with the readership now seeing your brand as a leading voice, but increases the authoritativeness and trustworthiness of your brand not only with audiences, but also within the eyes of Google.

As much as we’d love to jump on all commentary requests for our clients, believe me we would, relevancy plays a huge role in the success of reactive PR.

At Fountain, we pride ourselves for understanding the ins and outs of our clients, and this understanding is crucial for reactive commentary and PR.

That is why we hand select the very best opportunities for our clients, from leading publications within their sectors and industry. Allowing our clients to showcase their expertise and experience within their industries, where establishing their brand as a thought leader really matters!