Our Knowledge
Knowledge is like a good story, it should always be shared.
Learn all the latest news, events, and insights from the team at Fountain.
How the brain shops: Frozen in time
Marketing is about selling the next step. The best way to do this is to deliver the right message to the right person, at the right time. To optimise this we need to understand how people make decisions.
How the brain shops: Hunting and foraging
Welcome to article 2 on how the brain shops.
How the brain shops: The how & why of choice
At Fountain, we believe ‘marketing is about selling the next step’.
Finding balance beyond Black Friday
Let us pause and reflect: is Black Friday stress just rush, or is it a symptom of a deeper issue?
Digital Marketing & Thanksgiving Celebrations
Here’s a look at the top things to consider when crafting your digital marketing plan for Thanksgiving.
How video can supercharge your PPC campaign
We have collaborated with video production company Trendy Grandad to explain how video can supercharge your PPC campaigns
Google’s AI Overview (formerly known as SGE) rollout is upon us!
Google’s AI Overview (formerly known as SGE) rollout is upon us! It is live in the US, and will be hitting the UK and Europe within weeks. What does this mean for you?
WE NEED TO TALK ABOUT SGE – Part Two
SGE (Search Generative Experience) is the big change coming to Google’s search results pages. Head of SEO Matt Meazey talks here on a very general level, about what we need to think about in the context of these imminent changes to Google.
What do you call your buns?
BBC Breakfast talked about the importance of localised language. It really struck a chord. Why? We recently did a webinar on the relationship between localisation of language and local SEO. And it’s hugely important for your brand.
WE NEED TO TALK ABOUT SGE
There are big changes afoot in search engines. Your brand needs to take action. SGE stands for Search Generative Experience. It’s a new way of displaying search results, using AI to summarise information, that will change the look and feel of Google – and the way that people use it, forever.
Don’t panic, no-one panic. It’s reactive PR time. (Part one)
Seen an article from your dream publication you wish would mention your brand and wondered how your competitors have been featured as an “expert”? The answer, reactive PR.
Website migrations & the impact on your SEO.
Site migrations are necessary for many reasons – from rebranding to simply requiring a ‘bit of a refresh’ to updating an outdated website.
