Hampshire College

How a mutual partnership helped leverage exceeded targets.

  • +63.5%

    Increase in lead form completions

  • -93.2%

    Paid Media CPL reduction

  • 54.3m

    Brand reach and awareness impressions

Hampshire College is a private liberal arts college

In June 2021, following a pause in hosting campus visits due to the pandemic, Hampshire College asked Fountain to support them in achieving an ambitious target of admissions to return to pre-Covid numbers.

We worked in partnership to develop a full-funnel, multi-channel marketing strategy, leveraging a suite of new video content to great effect through Google, TikTok and the Outbrain platform.

The results

Within months of implementing our new strategy, Hampshire achieved the highest number of online leads since January 2019, and by the end of the admissions cycle, they had exceeded their targets.

  • Increase in lead form completions = +63.5% (from 728 to 1190)
  • Paid Media CPL reduction = -93.2%
  • Brand reach/awareness = 54.3M impressions and 4.7M video views

Comparison Period 1 July 2021 to 30 June 2022.

What our customers say

“Our partnership with Fountain is exactly that: a truly mutual relationship in which we work together to strategize and execute for the best possible results. They listen carefully to our specific goals and challenges and come back to us with thoughtful and comprehensive tactics. It is a creative, exciting way of working, and one of the great pleasures of my position.”

Anne Pinkerton, Director of Communications & Marketing, Hampshire College

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