CREATION.co
How carefully targeted keywords got CREATION.co to start ranking first.
- 113
clicks vs 81 clicks after page was updated vs before for same period.
- 6990
impressions vs 5040 impressions after page was updated vs before for same period.
CREATION.co provide healthcare strategy & communications insights
What we did
Working in collaboration with CREATION.co, we created a copy brief that outlined what should be included on their ‘14 ways Pharma can engage HCPs‘ page to help better target the keywords.
The results
After a couple of months, the page started ranking 1st for the same keyword. In this time, we also added internal links from other pages on the site to point to the updated page, in order to help optimise the page even further for organic search (internal links pass on the SEO value of other pages, helping to boost a page’s performance).
75% of clicks happen within the top 3 positions of the search results, so even though the page has only moved up a few places, it has made quite the difference to organic traffic.
What our customers say
“We love working with Fountain and are delighted with the progress we are making with them. They are a lovely team to work with.”
Victoria Donougher, Marketing Director, CREATION.co